Made by Apes.

Josh and Jen started Ape Solar with a handful of used panels, a Facebook page, and a Saturday delivery route. The same two people still answer the phone.

Today we run three sides of the same business: full installs in the Florida panhandle, walk-in shops in Knoxville and Atlanta, and DIY kits that ship anywhere in the country. The customer base grew. The pitch didn't change. See the real system on a real catalog with real prices, ask whatever questions, then either build it yourself or have a licensed local pro put it in.

No salesperson on your couch. No “we'll send a designer over Tuesday.” If you want to read for a week, do that. If you want to talk it through tonight, call us.

Solar is a small magic trick. Daylight on glass becomes the lights in your kitchen, the fridge that doesn't quit when the grid does, the bill that quietly stops being a bill. We think more people should get to see it work.

So we built the site to teach. The builder shows the parts and how they fit together. Every kit ships with a guide we wrote ourselves. The blog explains the things you'd want to know before spending money. The Club is the room where the DIYers and the off-gridders and the hurricane-zone neighbors trade what they've figured out.

If a cheaper part will do the job, we'll say so. If solar isn't the right call for your house this year, we'll say that too.

The way we see it, this is a hobby shop. Our job is to make sure your build works, so you come back for the next battery or the next project, and you bring a neighbor. That's the whole business plan.